Students Mudra Institute of Communications, Ahmedabad (MICA) is still learning their lessons in sports marketing rights of the Indian Premier League (IPL) brass. Then director of the Kolkata Knight Riders team, Joy Bhattacharya, has taught students of MICA on Wednesday, IPL CEO Sunder Raman lecture on the nuances of sports marketing, Thursday.

IPL personalities come to teach students in the elective course the institution called sports marketing. The 65 students participating in the two months of elective time to obtain advice from the marketing of a wide range of marketing and other senior executives of the first-class brand in the field of sport, including marketing director Ravikant Sabnavis “Force India F1 Team. “

Let’s talk about growth in the sports sector, Bhattacharya said that unlike the ’70s and ’80s, when the population of the country was looking for basic needs, many parents in the country now has the money for their children to play sport sports. During the session, mica, Bhattacharya shared experiences with students.

“The dynamics of sports marketing is very different from marketing other products. While the marketing of conventional products just target consumers, promotion of sports fans and the target consumers so if students want to pursue careers in the area where they need to have expertise, “says the coordinator of sports marketing during the mica, Deep Chandra Mitra, while speaking of the need and importance of training.

“The sports business begins to grow. This beginning is visible in sports, such as IPL and Formula One Racing, which takes place in the country. At this point, the course tries to give students the knowledge and skills to enable them to become leading professionals in the field. ”

In addition students who participate in the choice, many other students of mica found to attend the session conducted by professionals. About 90 students attended the meeting conducted by Bhattacharya.

A student of MICA Rohini Pandey said: “Apart from the theories learned in class sessions with professionals and share experiences to help us understand the reality on the ground.”