The “dye” is thrown, As the textile world is turning to strategies to minimize environmental damage, Ahmedabad is emerging as a changer of the game when the Stanford Graduate School of Business has a case of retail giant Wal-Mart to reduce its impact on the global environment, Premier B-school, found a company based in Ahmedabad has the potential to reduce the environmental impact of textile production.

“Innovative companies such as Aura Herbal Wear in India have pioneered new processes, which have the potential to lead to progress these changes the game. Although such innovations as the process of Aura leaves more than 8,000 chemicals are used in the production traditional textile, replacing them with natural herbs at a competitive price and quality, Wal-Mart’s major suppliers had little incentive to try these innovative processes, when no one in demanding “, says the case study was recently published.

Ahmedabad based startup has been returned to Stanford at the Indian Institute of Management Ahmedabad (IIM-A), where he was incubated. The company has partnered with the Government of Gujarat to develop a niche product in the forests of Gujarat.

“Many wild fruits and herbs are lost in the forests of Gujarat. These extracts can be converted into colors and dyes. The Forest Department will install a production unit to produce a niche product of these plants, which will create employment opportunities for tribal in 12 talukas of the state. Provide technical support, train people and help them market the product, “said Arun Baid, founder, Aura Herbal.