Ahmedabad: If he was out of the box, which led to the birth of Nano in 2003, is a stream of innovative marketing ideas, as they now helping to revive the Rs1-lakh car after sales crashed just 509 units in November.

Since then, an elite team of Tata Motors, which reworked the implementation strategy and establish a new distribution system and unconventional helped Nano for sale 10,000 mark in April. This is the highest monthly sales since the car was launched in July 2009.

Two moves stand out recovery plan Nano. First of all, Tata Motors was established 210 “F-class exhibition space, only about 500 square meters each and only one car fits in small towns, and employed 1,200 people to man them.

Secondly, it is linked to the value of the retailer Big Bazaar to get traction among the 150 million steps the retailer receives an annual basis. “And ‘Nano parked in every outlet Big Bazaar and hands-on experience has accelerated the decision-making process, especially in smaller towns,” says Future Group President of Customer Strategy Sandip Check, which will lead this initiative, Big Bazaar. The chain has 70 stores in small towns and cities. “This has contributed to big sales-dwarf,” the sources involved in this tie-up, or the condition of anonymity.

Both ideas are designed to take the car near the segments of consumers, it was designed – geographically and psychographic. Both seem to have clicked.

“It’s a 35% jump in orders in March,” says Nisheeth Mehta, is Micro sign seller Bhavnagar-based products provide support Nano. “The company aims to produce nano-scale 10 000 unit’s currently 5000 units in three months,” says Rajkot-based vendor management supply connecting rods. Tata Motors officials declined comment.

Industry viewers, however, say some of the sales growth is the result of a strong reason for this had been offered a Nano.

Dealers help to take more action

“Distributors are supported to take further action,” said one trader who requested anonymity. For example, two traders said that Tata Motors is to give the Nano a credit of 30 days without interest against cash & carry model for their other vehicles. Company officials deny, however.

Sources close to the company say they are not “push” sales and the inventory is manageable.