AHMEDABAD: Daroliva, the new olive oil brand from Mother Dairy, a subsidiary of National Dairy Development Board, will hit the market soon.

The dairy major is already selling vegetable and mustard oils under Dhara brand.

The company aims to achieve 10-15 per cent market share in the olive oil segment within a year of the launch.

According to Mother Dairy officials, demand for Mediterranean food such as pasta, pizza has risen in the country over the years leading to an increased demand for olive oil as a cooking medium. The demand of olive oil in India is growing at 30 per cent per annum.

Daroliva — extra virgin olive oil — is imported from Spain and the packaging is done at Dhara Vegetable Oil & Foods Company in Gujarat.

The company has priced the oil at Rs 165 for the 200 ml pack and it would be available in four different sizes.

Initially, the product will be available in top 25 markets of the country and gradually, it will move to smaller towns and remote markets.

Mother Dairy is also venturing into the rice bran oil with it new brand ‘Dhara Rice Bran Oil’ in Tamil Nadu and Andhra Pradesh market.

Mother Dairy is manufacturing the rice bran oil in its plant located at Hospet, Karnataka, and is planning to sell around 100 tonnes per month in these two markets.

It is expecting annual sales revenue of around Rs 80 crore per annum from the rice bran oil segment in the first year.

source