Radio
City 91.1 FM Delhi has introduced fresh content to its ‘Breakfast Show’
aired between 7 am and 11 am. ‘Iss sawaal ka jawaab nahi’, ‘Ding Dong
Delhi’ and ‘Aao Fix Karen’ are the new segments that have been added to
the breaksfast show being hosted by two new RJs, Simran and Varun.
‘Iss sawaal ka jawaab nahi’ takes up funny situational questions
inviting listeners to answer them innovatively. ‘Ding Dong Delhi’ aims
to bridge Delhi distances as RJs invite two participants ‘Ding’ and
‘Dong’, who will be asked questions based on Delhi specific surveys.
Whoever answers at least two questions correctly out of the three will
win 20 litres of petrol a day. The winner also gets the opportunity to
continue the following day on the show. ‘Aao Fix Karen’ invites people
to call in to get their simple problems solved by the RJs.
Rana
Barua, Marketing Head, Radio City, said, “Radio City through its
freshly served ‘Radio City Breakfast Show’ is geared to deliver a
definitively unique radio listening experience in the morning
drive-time slot.”
He
further said, “We are launching a 360-degree campaign in September on
the Radio City breakfast show, including print, TVC, outdoors,
Internet, on-air promotions and ground promotions. We will be
introducing new features in this show to keep listeners excited. We
will also be doing new programmes this quarter for our Delhi viewers.”
“We have plans to expand operations in the country by adding 16 new
stations over the next three months from the present nine. In next
three months, we would expand our network to 16 new cities to become a
national player,” Barua added.
Delhi
is the biggest market for Radio City and the company plans to make
programmes more interesting by including local news and views of common
man targetted specifically at listeners in the NCR.
“Mumbai, Delhi and Bangalore combined account for as much as 70 per
cent of the total FM market in the country in terms of revenues, but
now we are witnessing growth in tier II cities and the company is
looking for expansion in these markets,” Barua explained.
Radio
City 91.1 FM is promoted by Music Broadcasters Pvt Ltd and has
operations across operations in Mumbai, Delhi, Bangalore, Hyderabad,
Lucknow, Chennai, Jaipur, Vadodara and Ahmedabad.
Source by exchange4media.com
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